Navigating the Evolving Cybersecurity Landscape: Insights from EBRAND’s Experts 

By Jano Vico, Chief Strategy Officer, and Johnny Lagneau, Senior Product Manager at EBRAND

As cyber threats grow in sophistication and scale, businesses face unprecedented risks to their digital assets. At EBRAND, we specialize in Digital Risk Protection (DRP), empowering organizations to proactively combat threats like phishing, dark web exploits, and brand impersonation. Ahead of Cybersec Europe 2025, we sat down with our experts to discuss pressing threats, industry trends, and how our X-RAY platform redefines risk mitigation.

The Threats Keeping Security Teams Awake

Q: What threats keep security teams awake at night?
Jano Vico: Phishing remains a top concern—attacks surged 150% in recent years, and Statista reported that 86% of companies across the world suffer bulk phishing attacks. Hackers launch a new attempt every 30 seconds, but it’s not just about volume; it’s complexity. Scammers now leverage AI-driven social engineering and multi-platform campaigns (fake apps, spoofed domains) to bypass traditional defenses. This increasing complexity also looks like multi-channel phishing campaigns, that dynamically target different businesses in different markets, using tactics like geofencing and device-specific attacks to evade detection.

Johnny Lagneau: We’re also seeing a rise in executive-targeted attacks (VIP fraud) and dark web activity, where stolen data fuels broader breaches. Recent incidents involve deepfake video content and calls impersonating CEOs for devastating transfer and investment scams.

Shifting Strategies: How Cyber Defenses Must Evolve

Q: How should businesses adapt?
Jano: The shift is toward proactive threat hunting—waiting for alerts is no longer enough. Our X-RAY platform uses AI-powered risk scoring to prioritize threats based on impact, like an active fraudulent advertising campaign targeting customers versus a dormant parking page that infringes on a brand. Threat hunting and risk scoring offer an effective defense against the depth and breadth of the latest waves of online attacks.

Johnny: Automation is key. For example, our X-RAY technology scans 1,000+ data sources, from social media to SSL certificates, while AI agents deliver in-platform advice (e.g., “This phishing domain matches your brand’s logo—recommend takedown within 24h”). This blends speed with human expertise.

Inside X-RAY: EBRAND’s Digital Risk Protection Approach

Q: What’s unique about your approach?
Johnny: X-RAY combines self-service tools (like image recognition to trace counterfeit logos) with managed services. For example, our platform serves as a One-Stop-Shop: We deliver valuable insights across hundreds of channels, from domains to ad campaigns and even online marketplaces. Crucially, we use these sources to link threats into clusters, delivering effective and wide-reaching takedowns.
Beyond that, we deliver local expertise with a global scope. Our knowledge and capabilities across international markets, with relationships and offices across the world, helps us simulate the victim’s local device settings to detect and eliminate even the most evasive cyberattacks.
VIP Protection also forms a crucial and evolving part of our offering. We monitor executive names/faces across domains, web content, forums, and social media.

Jano: Our unique risk-scoring algorithms help teams focus on high-impact actions—like prioritizing a fake banking app over a low-traffic scam domain. We align with frameworks like MITRE ATT&CK, ensuring our DRP integrates into broader security strategies.

Why Industry Collaboration Matters

Q: What’s the value of events like this?
Jano: In-person collaboration accelerates innovation. At past events, we’ve seen how sharing threat intelligence on phishing tactics led to industry-wide detection improvements.

Johnny: For us, it’s about bridging gaps. Many teams struggle with operationalizing threat data—we’ll demo how X-RAY turns raw alerts into actionable workflows, like automating takedowns for counterfeit app stores.

Final thoughts 

The cybersecurity battle demands visibility, speed, and adaptability. With threats evolving daily, solutions like X-RAY’s holistic DRP suite—spanning threat hunting, AI-driven insights, and cross-channel enforcement—are critical. At Cybersec Europe 2025, we look forward to discussing how businesses can stay ahead.

Visit EBRAND at Booth 05.b109 to explore X-RAY’s live threat maps or schedule a demo.